digital media engagement Archives

If you’ve ever wondered why we watch what we watch, or how media content shapes our thoughts, behaviors, and choices—welcome to the fascinating world of media audience studies. What Are Media Audiences? Media audiences are the people who consume media content—whether it’s a YouTube video, a newspaper article, an Instagram reel, or a Netflix series….

Sam G07 mins

image illustrating different types of media audiences. Grid layout with diverse people interacting with various media: newspapers, television, radio, smartphones, laptops, and social media apps. Include visual elements like thought bubbles, heart/react icons, and algorithmic feeds, title text: Media Audiences and the Psychology Behind What We Watch

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Media Audiences and the Psychology Behind What We Watch: A Student-Friendly Guide