What Hailey Bieber’s Rhode x e.l.f. Deal Teaches Us About BOFU Marketing (Bottom of Funnel Masterclass)
When we talk about marketing funnels, it’s easy to get excited about the awareness stage (TOFU) or the consideration stage (MOFU). But if you need a quick refresher on the full funnel, check out our simple guide to TOFU, MOFU, and BOFU explained here. Now let’s deep dive into where the real conversions happen—BOFU—where leads…
